Tag: RSS

Jun 12 2009

HSS’s faltering embrace of Web 2.0

Being a blogger in the architecture, engineering and construction market means I get occasional emails from companies (or their PR/marketing agencies) wanting me to publicise their latest products and services. If I was simply in the business of regurgitating other people’s content, this wouldn’t be a problem, but I’m not, and it can be a …

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Jun 07 2009

Public Relations and the Social Web

Trying to read complete books while you are also trying to build up your own business can be a difficult balancing exercise. I bought Rob Brown‘s Public Relations and the Social Web: How to use social media and web 2.o in communications almost as soon as it was published and immediately started reading it. However, …

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Apr 20 2009

Confessions of a corporate tweeter

The econsultancy blog has a great guest post, Confessions of a corporate tweeter, from Guy Stephens, Knowledge and Online Help Manager at Carphone Warehouse, and one of that company’s corporate tweeters. If you liked my Should every business Twitter? or Why I didn’t follow you on Twitter posts, this echoes many of my suggestions but …

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Mar 25 2009

Twitter? not in my Remit

I’ve been reading survey findings (PDF) from Remit Consulting following the recent MIPIM property fair in Cannes. The findings don’t make good reading for people – like me – who hope that the construction and property sector will be quick to embrace social media. The survey done with Estates Gazette was website-hosted – which may …

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Mar 18 2009

Should every business have a blog?

I was reading one of Chris Rand’s steady stream of posts at Online marketing: An article a day last week in which he suggested that, just as almost every business now has to have a website, now “every business should have a blog”. Thirteen things to think about I have some sympathy with his view …

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Mar 10 2009

Ten things to manage in a recession: 3 – administration

This is the third in a series expandng on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number three: “Cut administration” Ross argues that there are opportunities, if money is really tight, for administration …

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Mar 02 2009

Ten things to manage in a recession: 1 – memberships

My previous post about managing IT expenditure in a recession was focused on helping an architecture, engineering or construction (AEC) business reduce its day-to-day operational expenses. Deploying Software-as-a-Service solutions helps save money (that could then be invested in marketing or PR), and can give some competitive advantages and reputation benefits. But that might not matter …

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Feb 24 2009

Will new CE blog prompt Tweet change?

The UK’s main pan-industry membership body for the construction industry, Constructing Excellence, has gradually been embracing Web 2.0 approaches. Last year, some staff started posting updates from Twitter and the CE website began offering RSS feeds. It has now just started its own blog (thanks to Su Butcher for the alert – via Twitter). This …

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Feb 03 2009

Let’s make construction more ‘social’

[This is a re-post of a blog article I wrote for Building Sustainable Design, which launched this week – also reproduced on ExtranetEvolution.com.] I have spent more than half my career in the architecture, engineering and construction (AEC) and property industry looking at issues relating to collaboration, and since 2000 have been focused on how …

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