Tag Archive: SEO

Feb 11 2015

CIPR champions UK soloPRs’ training

Published yesterday, the CIPR‘s first ever Election Manifesto, setting out questions of public interest where it has something to say, makes particular mention of the training needs of independent practitioners and other small businesses (something important to me – see 18 December 2014 post, among others). It says: Self-employment in the UK hit the highest …

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Jul 29 2014

e-newsletter content: gated or freely shared?

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As the internet and traditional media worlds have changed and intermingled, the conventional routes to market for B2B services and products has evolved. With many trade publications dwindling in size and/or frequency (or ceasing hard copy publication altogether), many businesses find it next to impossible to get pure editorial coverage and their opportunities to reach the …

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May 03 2013

Content marketing, SEO and an expert wiki (again)

In a recent guest post (Two elements of BIM for manufacturers), I talked about the creation of BIM objects and about how content marketing could help construction product manufacturers and suppliers reach specifiers. Content marketing – according to its trade association, the CMA – is defined as: … the discipline of creating quality branded editorial content across all media channels and …

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Apr 26 2013

RICS members: Twitter’s not about “what I had for breakfast”!

[Warning: rant] If RICS wants to help building surveyors use social media effectively, they should invite conference speakers who know what they are talking about. I attended the RICS Building Surveying conference in London yesterday* and sat through a couple of break-out sessions that took my fancy. The afternoon one was on BIM for building …

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Apr 30 2012

Meeting mumtrepreneurs

On Friday afternoon, I took time away from business-to-business PR and marketing, volunteering to do some one-to-one advice sessions at a “Mumtrepreneurs” coffee afternoon at a primary school in nearby Welling. Around a dozen businesses took part, getting an overview of marketing from University of Greenwich lecturer Charles Oham before selling some products or services, …

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Mar 17 2010

CIPR events offer perspectives on SEO

Last Thursday, I attended two CIPR events in London: the first a free breakfast briefing at CIPR’s Russell Square HQ (sponsored by Glide Technologies) on search engine optimisation (SEO); the second an event at the Building Centre organised by the CIPR’s construction and property special interest group, CAPSIG, which featured a talk by UBM journalist …

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Jan 15 2010

@ContractJournal – now the voice of its crowd

When UK construction magazine Contract Journal shut down in November (see post), I lamented Reed’s decision and wondered what would become of some of its ancillary online outputs. As previously mentioned, Brian Green’s Brickonomics blog was resurrected courtesy of Building magazine (if you are interested in the search engine power that a blog provides, by …

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Oct 02 2009

Time to switch from internet advertising to social media?

On Wednesday this week I attended a free half-day seminar organised by Reed Business Information (publisher of Contract Journal and many other B2B titles), entitled What Works Online. Targeted at B2B marketers, this was a useful reminder of the range of online tools that we now have at our disposal, from search engine optimisation (SEO), …

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Mar 18 2009

Should every business have a blog?

I was reading one of Chris Rand’s steady stream of posts at Online marketing: An article a day last week in which he suggested that, just as almost every business now has to have a website, now “every business should have a blog”. Thirteen things to think about I have some sympathy with his view …

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