Tag Archive: Su Butcher

Feb 04 2015

Construction #hashtag campaigns

Do construction #hashtag campaigns have any great impact? And can businesses use hashtags and other people’s networks to further their own interests? Last month I was contacted by a recent client who was considering a social media campaign targeting the construction industry. He talked about building pride in project achievements by supply chain members, with content …

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Aug 01 2013

#Webarchitects and #Cyclingsummit: a TweetBinder comparison

Two London events demonstrated different approaches to Twitter engagement and a useful testbed for Twitter analytics tool TweetBinder. In the past week, I have attended a couple of London events which generated quite a few tweets. Last Friday, I participated in a seminar hosted by Honest Buildings looking at architects’ use of the internet, and …

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Apr 26 2013

RICS members: Twitter’s not about “what I had for breakfast”!

[Warning: rant] If RICS wants to help building surveyors use social media effectively, they should invite conference speakers who know what they are talking about. I attended the RICS Building Surveying conference in London yesterday* and sat through a couple of break-out sessions that took my fancy. The afternoon one was on BIM for building …

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Oct 04 2011

A new approach to virtual exhibitions

StickyWorld opens up further potential channels for construction products people to engage with specifiers, and could be attractive to exhibition organisers wanting to offer additional services to exhibitors, and extend their event’s reach and value online. I have done occasional consultancy work over the past couple of years for east London-based Slider Studio, some of …

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Jul 01 2011

Building Design presents subjectively sorted Twitter list

Some 48 hours after The Architects’ Journal published its #AJtCn100 of ARB-registered architects (post), rival weekly Building Design has delivered its own top 100 influencers in the world of architecture. The BD Twitter 100, however, is not published as a league table or ranking (though there are a couple of top tens: of UK architects …

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Jun 30 2011

Architects’ Journal Twitter 100 published – but where’s Su?

The Twitter tussle within the UK architectural publishing world took a step forward yesterday with the publication of The Architects’ Journal/tCn Twitter 100. This is about two weeks earlier than originally scheduled – presumably so AJ could publish its list ahead of the one being produced by UBM weekly Building Design (and AJ editor Christine Murray almost …

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Jun 10 2011

Publications tussle for tweeting architects

It is said that “imitation is the sincerest form of flattery”, and “if you can’t beat them, join them”. Both sayings sprang to mind when I saw that Building Design, the architectural magazine published by UBM, was launching its own Twitter Top 100 for architects, the #BDTwitter100, in the same week that the Construction Network …

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Apr 19 2011

Measuring influence and social capital in construction

As Twitter usage has grown, people have tried to quantify how influential some tweeters are, and I have started to incorporate two of the more commonly used tools, Klout and PeerIndex, into my work. Klout’s strapline is “The standard for online influence“, while PeerIndex aims to help you “understand your social capital“. The exact workings of …

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Nov 26 2010

Social media firmly on the construction marketing radar

Just seven days before yesterday’s CIMCIG conference on Strategy & Tactics of Digital Communication, I got a tweet from Ross Sturley asking if I could step in to replace Su Butcher who had had to withdraw on doctor’s orders (which was a shame as Su always puts in a lot of time to create and deliver some great …

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Sep 20 2010

Strategy & Tactics of Digital Communication

Want a productive day out in London on 25 November? If you are a construction marketing or PR person, you might be interested in the CIMCIG conference on “Strategy & Tactics of Digital Communication” being held at the Building Centre. As a long-time construction marketeer, CIMCIG events have played a vital part in keeping me …

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