Tag: Su Butcher

Sep 20 2010

Strategy & Tactics of Digital Communication

Want a productive day out in London on 25 November? If you are a construction marketing or PR person, you might be interested in the CIMCIG conference on “Strategy & Tactics of Digital Communication” being held at the Building Centre. As a long-time construction marketeer, CIMCIG events have played a vital part in keeping me …

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Mar 24 2010

Ada Lovelace Day: saluting Su Butcher

“Ada Lovelace Day is an international day of blogging (videologging, podcasting, comic drawing etc.!) to draw attention to the achievements of women in technology and science. Women’s contributions often go unacknowledged, their innovations seldom mentioned, their faces rarely recognised. We want you to tell the world about these unsung heroines, whatever they do. It doesn’t …

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Feb 04 2010

AEC use of Web 2.0 tools: the key is integration

After I had remotely delivered my keynote to yesterday’s London social media training day for people in the architecture, engineering and construction fields (SMAEC; see post), attendees received more detailed talks on how to use several of the most well-known tools: Twitter, blogs, LinkedIn and Facebook. Just as I have shared my presentation online, so …

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Feb 03 2010

How Web 2.0 saved my events

SMAECtweets

It was a clear, cold Sunday morning in north-west Kent and I was in a group of club cyclists avoiding the black ice and pot-holes as we pedalled up the hill out of Eynsford. I glanced back to check on the whereabouts of a club-mate and inadvertently let my front wheel catch the rear wheel …

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Dec 15 2009

Social Media and Construction Marketing

I am doing the opening talk at a social media and construction marketing pre-conference training day in London on 3 February 2010, organised by Emap Networks, the events arm of the publisher of Construction News, Architects’ Journal and other publications, and run in collaboration with CIMCIG. The event will re-unite me with former Emap marketing …

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Oct 29 2009

Going to the toilet puts UK economy down the toilet

Watercooler conversations undermine UK plc Crosswords and Sudoko waste UK businesses £2bn a year These are just made-up headline, of course, but I expect if you commissioned a survey into the time individuals spend not working, but chatting with their mates, reading personal emails, etc, etc, you would soon come up with some tasty headlines …

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Oct 28 2009

Reflecting on RIBAforum09

For the second day running, I yesterday visited the London headquarters of the Royal Institute of British Architects for a social media event. While Monday’s Media140 event (see preceding posts) was thronged with social media-savvy marketing types, the audience at RIBAforum09 (see post) was, I think, altogether more conservative and cautious. The demographic complexion of …

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Oct 21 2009

RIBA promoting Web 2.0 to architects

In one of my blog posts yesterday (How events help build online communities), I mentioned that Be2camp would be collaborating with other AEC organisations to bring a Web 2.0 dimension to their events, and the first will be happening next Tuesday. The Royal Institution of British Architects is holding its annual Stakeholders’ Forum on the …

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Jul 27 2009

‘Extranet’ vendors getting social?

As some readers will know, I spent much of the past ten years working in the ‘extranet’ or ‘construction collaboration technologies’ market, and I maintain a continued interest in that sector (including a blog about it). Occasionally, that interest also crosses over into PR, marketing and social media – as it did when I looked …

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Jul 24 2009

Social product development in AEC?

Yesterday I attended the AECNetwork‘s networking meeting at the Building Centre in London (where I helped to broadcast the event via Ustream to people unable to get to the event themselves, and contributed to the event’s Twitter-stream). For me, the gathering was notable as it was the first time I had actually met some people …

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