Tag: Twitter

Concrete signs of interest in social media

When heavyweight [sic] magazines devoted to specialists sectors such as construction materials start talking about social media, you can be sure that the industry is beginning to wake up to the idea. Just days after UK magazine Construction Manager‘s own feature (see post), I came across an article by Stephanie Brown – Twitter Dee, Twitter …

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That construction youth angle again

I had coffee this morning with Christine Townley, chief executive of the Construction Youth Trust (a meeting arranged through Twitter, by the way – another demonstration of the power of social media), and her colleague Kerry Dickson. We talked about various initiatives to encourage young people to, first, consider, and then make the leap into …

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Blogs, Twitter, social networking: your new business tools

The latest issue of Construction Manager magazine, the journal of the Chartered Institute of Building, CIOB, has a feature by Stephen Cousins and Elaine Knutt on using social media in the UK construction industry. The feature is well worth reading as it is full of insights from some of the sector’s most well-known bloggers, Tweeters …

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Asite launches online community

About a year ago, at the SIIA OnDemand Europe conference, Tony Ryan, CEO of UK-based construction collaboration technology vendor Asite, said the company would shortly be launching a whole new website concept, building on web 2.0 (“Sales and Marketing 2.0,” he called it). I mentioned it soon after in my ExtranetEvolution blog, but didn’t anticipate …

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Ten things to manage in a recession: 8 – (e)mail

This is the eighth in a series inspired by my friend Ross Sturley’s Ten Things to Cut in a Recession Before You Cut Your Marketing (presented in recent Construction News marketing e-newsletters and on his Chart Lane website). Number eight: “Cut mail” In Going postal, Ross turns his attention on the monetary and environmental waste …

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HSS’s faltering embrace of Web 2.0

Being a blogger in the architecture, engineering and construction market means I get occasional emails from companies (or their PR/marketing agencies) wanting me to publicise their latest products and services. If I was simply in the business of regurgitating other people’s content, this wouldn’t be a problem, but I’m not, and it can be a …

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Element14 – a B2B online community

Yesterday I travelled to Birmingham to be guest speaker at a meeting of the PR and marketing committee of a UK construction trade association. I talked about how social media can be employed in a wide variety of ways to supplement (and in some cases, replace) existing communication channels, opening up new ways of reaching …

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How ICT policies can hamper PR and marketing

Catching up with a backlog of PR Week magazines over the weekend, I read a 22 May article, Comms chief face web bans. It revealed the results of a small survey of 100 in-house PR and marketing professionals in firms spending at least £1m on marketing per year: “Many senior communications professionals are unable to …

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Public Relations and the Social Web

Trying to read complete books while you are also trying to build up your own business can be a difficult balancing exercise. I bought Rob Brown‘s Public Relations and the Social Web: How to use social media and web 2.o in communications almost as soon as it was published and immediately started reading it. However, …

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Ten things to manage in a recession: 7 – corporate entertainment

This is the seventh in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (as presented in recent Construction News marketing e-newsletters and in his Chart Lane website). Number seven: “Cut corporate entertainment” The latest target for Ross’s cost-cutting zeal is ‘golf days’ (see …

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