Tag: Twitter

May 28 2009

PR, journalists and Twitter

There was an interesting exchange of opinions on Twitter earlier today, sparked by Architects’ Journal and Architectural Review editor-in-chief Kieran Long saying: Reaction to this approach was broadly negative, as I think the following exchanges illustrate: georgeclarketv @kieranlong You should do it…choose your words very carefully! dantestraw @kieranlong Surely they can twitter it themselves, can’t …

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May 21 2009

Be2camp expanding

As a co-founder of Be2camp, the online network for people interested in applying Web 2.0 approaches to the architecture, engineering, construction and property sector, I am – of course – completely biased about the achievements of the community. Take last Friday, for example…. … On a zero budget, we managed to organise a Be2camp North …

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May 08 2009

Twitter for boring professionals?

In 1987, when I joined the Halcrow group of consulting engineers as a member of the then Hammersmith, London-based marketing and PR team, we were down the corridor from the Tunnels and Tunnelling department, and (in those pre-email days) used to get occasional wry internal memos with clippings from the Yellow Pages telephone directory reading …

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May 07 2009

AEC marketing moving from print to online

In February I spoke at the CIMCIG conference (see post), and I highlighted a presentation given by Andrew Cassie of CIB Communications, talking about a CIB/CIMCIG survey of AEC marcoms professionals. I was looking forward to the full findings being made more public, and – following receipt of a CIB newsletter – I have just …

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May 06 2009

Should AEC organisations build online communities?

As noted in a previous post, I have been reviewing my own experiences and thinking about why architecture, engineering and construction (AEC) organisations might want to build an online community. (And having written three previous posts each suggesting 13 things to think about before AEC organisations invest time and effort in blogging, Twitter, and Facebook, …

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Apr 20 2009

Confessions of a corporate tweeter

The econsultancy blog has a great guest post, Confessions of a corporate tweeter, from Guy Stephens, Knowledge and Online Help Manager at Carphone Warehouse, and one of that company’s corporate tweeters. If you liked my Should every business Twitter? or Why I didn’t follow you on Twitter posts, this echoes many of my suggestions but …

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Apr 16 2009

Should AEC businesses use Facebook?

Until the recent explosion of interest in Twitter, much of the popular interest in social media as a communication tool was focused on social networking sites such as Facebook (I was going to talk about other providers such as Bebo and MySpace too, but Facebook appears to be becoming increasingly dominant). 200+ million users Facebook …

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Apr 15 2009

The internet as a lifeline for SMEs

Given that most of the businesses active in the architecture, engineering and construction (AEC) sectors are small or medium-sized enterprises (SMEs or SMBs), any research that looks at the impact of the recession upon SMEs’ use of the internet was going to attract my attention – particularly as it is something that I have written …

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Apr 07 2009

Why I didn’t follow you on Twitter

Since my post Should every business Twitter?, I have had an email and a Tweet from people asking who they could follow on Twitter. In my experience, it is almost easier to explain why I don’t follow some people (NB: these are in no particular order): I don’t auto-follow. – It’s no good following me …

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Mar 27 2009

CAPSIG Question Time

I was a panellist at yesterday’s Question Time event – PR in a Cold Climate – run by the Construction and Property Special Interest Group (CAPSIG) of the CIPR at the Building Centre in London. My fellow panellists were Brian Green (journalist and Brickonomics blogger), Geoff Wilkinson (former MD of Butler & Young, now running …

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