Tag: Twitter

Mar 03 2009

Ten things to manage in a recession: 2 – meetings

This is the second in a series based on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters) – number one was “Cut association memberships”. Number two: “Cut meetings” Ross starts his diatribe against costly …

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Mar 02 2009

Ten things to manage in a recession: 1 – memberships

My previous post about managing IT expenditure in a recession was focused on helping an architecture, engineering or construction (AEC) business reduce its day-to-day operational expenses. Deploying Software-as-a-Service solutions helps save money (that could then be invested in marketing or PR), and can give some competitive advantages and reputation benefits. But that might not matter …

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Feb 25 2009

Targeting early career professionals

I like Twitter and so, it seems, do a lot of other people, but take-up of this micro-blogging service is by no means widespread even among bloggers. I attended my first London Bloggers Meet-up last night and talked to several experienced bloggers who were not convinced about the value of Twitter, despite apparently fitting the …

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Feb 24 2009

Will new CE blog prompt Tweet change?

The UK’s main pan-industry membership body for the construction industry, Constructing Excellence, has gradually been embracing Web 2.0 approaches. Last year, some staff started posting updates from Twitter and the CE website began offering RSS feeds. It has now just started its own blog (thanks to Su Butcher for the alert – via Twitter). This …

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Feb 19 2009

Value your Web 2.0 guerillas

On a train journey to Manchester today, I read Information Age‘s Effective IT 2009 report and focused on its section on communications and collaboration, including an article, Social understanding, mulling over the slow adoption of Web 2.0 technologies within enterprises. This article underlines that social computing can create new dynamics of information and knowledge transfer …

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Feb 11 2009

Mission-crittall

  No, the title’s not a typo – it reflects an interesting part of my presentation at today’s CIMCIG conference at the Building Centre in London. As outlined on Monday, I was down to talk about the rise of online communications as part of the marketing mix, particularly during a construction recession. Last week I …

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Feb 09 2009

CIMCIG

I am preparing my talk for Wednesday’s CIMCIG conference at the Building Centre in London (a happy return to the venue of Be2camp 2008 which I co-organised last year). The theme for the conference is Downturn Marketing: A survivors’ guide to recession, and I will be speaking about “Online: The rise and rise“: Many are …

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Feb 06 2009

PR and web 2.0 ‘ghosts’

Having worked in construction industry PR for over 20 years, I have seen the technology involved in managing communications between organisations and their ‘publics’ evolve quite dramatically (echoing technological changes  in the wider construction industry, of course). From paper to electronic (web 1.0) For example, when I joined the marketing team at Halcrow in the …

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Feb 03 2009

Let’s make construction more ‘social’

[This is a re-post of a blog article I wrote for Building Sustainable Design, which launched this week – also reproduced on ExtranetEvolution.com.] I have spent more than half my career in the architecture, engineering and construction (AEC) and property industry looking at issues relating to collaboration, and since 2000 have been focused on how …

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