Tag Archive: Twitter

Nov 28 2014

Helping the solo PRs

85% of the jobs lost in the recession were replaced by self-employed jobs, and the number of those working for themselves is expected to exceed those in the public sector by 2016. Small wonder the CIPR is looking seriously at the independent PR practitioner sector. At last week’s meeting of the Council of the Chartered …

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Nov 25 2014

It will take more than an app to improve the image of construction

“Leaders in construction who are either ignorant of or scornful of social media are failing the younger generation.” This is an updated and expanded version of a post – Could an app improve the image of construction? – which first appeared on my ExtranetEvolution.com blog last week. The recent Constructing Excellence 2014 national members convention attracted about …

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Mar 21 2014

Share what makes you different

For the second year running, I spoke yesterday at a Workplace Trends “social media for business” conference, hopefully helping people who work in construction and property-related businesses understand a bit more about B2B use of new media. Last year, I talked about Twitter; this year, I talked about ‘Blogging for business’. The business of blogging …

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Mar 03 2014

A survey rant

“We need to do some PR but we need something new to talk about – I know, let’s do a survey!” … “I have a dissertation to do – I know, I’ll do a survey!” In 1993 I was awarded a PhD following a long period of (self-funded) research, fieldwork, analysis and thesis-writing. The fieldwork …

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Feb 06 2014

Sad that Slidecast will slide into oblivion

I recently received an email from social slide-sharing service SlideShare with sad news: Slidecast to be discontinued. It says: We launched Slidecast in 2007 to allow users to pair audio with their slides. While we have seen some great Slidecasts created, usage hasn’t been as widespread as we had hoped, and we have decided to …

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Dec 19 2013

#SoloPR and UK PR freelances

After following a couple of US-based PR professionals on Twitter, I noticed them contributing to a tweetchat hashtagged #SoloPR (these take place on Wednesday lunchtimes in the US eastern seaboard, so early evening in the UK). As the tag suggests, it is a tweetchat run for sole practitioners in public relations (there is also a …

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Sep 06 2013

Tweet @ConstructionEnq? Don’t bother

Regular readers of this blog will know of my admiration for the online news provider Construction Enquirer and also my occasional criticism of their social media efforts. I admit these criticisms tend to be the moans of a social media purist who regards Twitter as a place for people to have conversations online, but I …

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Aug 02 2013

I #LoveConstruction. You should too.

The Love Construction campaign has been gathering momentum since the 2 July launch of the UK Government’s latest construction strategy. Its origins lie in an editorial written by Construction News editor Rebecca Evans who argued that it was time for industry people to have their say in how the industry is perceived. The vision for 2025 painted …

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Aug 01 2013

#Webarchitects and #Cyclingsummit: a TweetBinder comparison

Two London events demonstrated different approaches to Twitter engagement and a useful testbed for Twitter analytics tool TweetBinder. In the past week, I have attended a couple of London events which generated quite a few tweets. Last Friday, I participated in a seminar hosted by Honest Buildings looking at architects’ use of the internet, and …

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Jun 03 2013

SpecifiedBy goes to public Beta

Since November 2012, I’ve been tracking the early development of construction product specification start-up SpecifiedBy, which CEO Darren Lester launched in private Beta mode at Ecobuild in March (in the meantime, he also launched a Twitter-based specification service, @SocialSpec). This week SpecifiedBy is being launched in public Beta mode. Edinburgh, UK-based SpecifiedBy aims to take …

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