Tag Archive: Vimeo

May 21 2012

Crowd-source your next video?

With video increasingly powerful as a search engine optimisation weapon to drive traffic to websites and to create shareable content, more and more companies are including it in their corporate communications. However, particularly in business-to-business fields such as architecture, engineering and construction, the results, frankly, can often be fairly conservative and predictable (even more so …

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Jun 01 2009

Ten things to manage in a recession: 7 – corporate entertainment

This is the seventh in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (as presented in recent Construction News marketing e-newsletters and in his Chart Lane website). Number seven: “Cut corporate entertainment” The latest target for Ross’s cost-cutting zeal is ‘golf days’ (see …

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Mar 10 2009

Ten things to manage in a recession: 3 – administration

This is the third in a series expandng on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number three: “Cut administration” Ross argues that there are opportunities, if money is really tight, for administration …

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