Tag: website

Aug 26 2014

Cornerstone launches

Cornerstone beta logo

A new website, SearchCornerstone, claims to be “the most advanced searchable website for the Construction industry.”  Over the past 20 years, I have seen dozens of websites launched aiming to provide marketing platforms for the construction industry (I even helped one or two into existence myself, including the ultimately ill-fated tCn; post). Some have been global in …

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Feb 15 2012

Off the cuff QR code

I have written several times before about QR (quick response) codes. I first used them on my business cards in 2010, and I “walk the talk” by including my contact details as a QR code on the final slide of my conference presentations – which sometimes means that people don’t even need my business card: …

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Nov 09 2010

MyTaptu – news at your fingertips on your smartphone

I don’t normally do technology reviews on this website (though I do on my ExtranetEvolution blog,  if you’re into construction collaboration technology), but as I have recently discovered something that allows easy sharing of the latest news (always useful for PR and media people), I thought I would make an exception. Since getting a smartphone, I …

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Sep 23 2010

Construction Enquirer: adding 200 subscribers a week

Construction Enquirer is nearly five months old and this week emailed its subscribers – 2,250 and growing at 200 a week, apparently – with details of display advertising opportunities on its website (“115,000 page hits per month”)  and e-newsletters (by the way, my web analytics friends will be twitching at this talk of ‘page hits’ …

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Jul 16 2010

Construction companies could do better on social media

After my recent trip to Spain (post), I’ve been almost too busy to blog, and it’s taken me a while to catch up with some of my reading. Something that caught my eye though was an item by Peter Hay in PR Week on 18 June: Corporates ‘must act’ on social media, not least because …

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May 05 2010

Construction Enquirer: Twitter update

A week ago, I blogged about the new Construction Enquirer online news service and how – in my view – it had overlooked the marketing potential of Twitter. It seems my words didn’t go unnoticed: the previously unbranded @ConstructionEnq Twitter account now sports a fetching red and black icon @ConstructionEnq is now following me (but, …

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Apr 07 2009

Why I didn’t follow you on Twitter

Since my post Should every business Twitter?, I have had an email and a Tweet from people asking who they could follow on Twitter. In my experience, it is almost easier to explain why I don’t follow some people (NB: these are in no particular order): I don’t auto-follow. – It’s no good following me …

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Mar 23 2009

Should every business Twitter?

I have been monitoring the use of micro-blogging tool Twitter as a B2B communication tool for the past year or so. Popular take-up has exploded – up 1689% says the BBC. While there has also been a corresponding increase in the number of sniffy comments about Twitter (“full of egocentric bores … useless fools … …

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Mar 18 2009

Should every business have a blog?

I was reading one of Chris Rand’s steady stream of posts at Online marketing: An article a day last week in which he suggested that, just as almost every business now has to have a website, now “every business should have a blog”. Thirteen things to think about I have some sympathy with his view …

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