Tag: Wikipedia

Jul 05 2010

The un-networked Network

Last week, during two-and-a-half days in Spain (with a client) focused on a conference event run by the European BIC Network (EBN), it became clear that not all organisations that profess to be concerned with information-sharing and collaboration yet actually practice what they preach. Moreover, potential PR and marketing opportunities were also being missed before, …

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Jan 05 2010

Socially mobile

When looking to replace my old mobile ‘phone late last year, I used Twitter and blogs to get some user feedback on the option at the top of my shortlist (a productive process that included a long and helpful review of the many pros and a few cons of my choice from one friend). As …

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Dec 09 2009

Let’s do that Australian thing

The friendly response of the new UK chief construction adviser Paul Morrell to my recent posts generated a few comments, several encouraging him to embrace Web 2.0 to build a conversation with people in the rest of the industry. It seems there is an international trend towards adoption of such techniques. Reading the Daily Telegraph …

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Nov 11 2009

More cynical sniping at Twitter costs

TwitterbirdGBP

Today’s Daily Telegraph has an article, Twitter costs Lord Mandelson’s department £3,175 a year, reporting the UK Department for Business’s calculation of the cost of its employees spent running three Twitter accounts (@bisgovuk, @digitalbritain, @BIS_Science), which have amassed a respectable total of 9,894 followers. The tone of some of the article is reminiscent of the …

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Sep 02 2009

Wikipedia and PR

wikipedia-logo

Before a recent holiday break in Derbyshire, I was working in London, using the members’ room of the Chartered Institute of Public Relations as a base between meetings. There I happened upon a long-time friend Liam FitzPatrick, who I got to know about 20 years ago when we were both engaged in PR activities relating …

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Apr 23 2009

A welcome wiki

I have been a long-time enthusiast for Wiki technology. I started editing Wikipedia in 2003 and have completed literally thousands of edits over the years since then. I have also started internal wiki projects and contributed to shared wikis run by various professional groups (eg: the RIBA’s own Ribapedia). I was therefore delighted to read …

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Mar 25 2009

Could Generation Z be more web-savvy than Generation Y?

Twitter really hit the headlines today, being the lead story on the front-page of today’s Guardian newspaper, with news that UK primary school children will study social media such as Twitter and Wikipedia as part of a new curriculum that includes more modern media and web-based skills as well as a greater focus on environmental …

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Mar 10 2009

Ten things to manage in a recession: 3 – administration

This is the third in a series expandng on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number three: “Cut administration” Ross argues that there are opportunities, if money is really tight, for administration …

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Feb 11 2009

Mission-crittall

  No, the title’s not a typo – it reflects an interesting part of my presentation at today’s CIMCIG conference at the Building Centre in London. As outlined on Monday, I was down to talk about the rise of online communications as part of the marketing mix, particularly during a construction recession. Last week I …

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