Honest Buildings, launched in the UK today, puts buildings at the heart of its connections, with their energy efficiency open to scrutiny, encouraging owners and suppliers to demonstrate their carbon reduction commitments. Honest Buildings, a US-based property network that connects decision makers to service providers for millions of commercial buildings, is expanding into the UK, and, through …
Tag: Woobius
Apr 19 2012
Clippings adds company profiles and ‘collaboration’
Clippings.com, the Pinterest-style architectural and interior design scrapbook service I wrote about in February, has launched a company profiles service (and has a new logo). This new marketing channel will allow firms to use their design portfolio to connect them with potential clients and find new work. I received an email outlining four ways Clippings …
May 26 2011
Woobius makes marketing mobile
Since the emergence of the worldwide web as a communications medium in the mid-1990s, individuals and organisations have been able to use websites to showcase their products, projects or services portfolios. Almost inevitably, many early websites were little more than electronic brochures, with limited interactivity and few graphics – and those images tended to be …
May 10 2011
Entrepreneurs and social media
Last week I spoke at an evening meeting of the Cass Entrepreneurs Network (an alumni group of Cass Business school at London’s City University) on entrepreneurs, PR and social media. The event, hosted at the CIPR’s headquarters in Russell Square, attracted a mixture of Cass and CIPR people, and, judging from their answers to my initial …
Nov 29 2010
Bentley takes Hammer for best use of social media
In September (Best use of Social Media?), I talked about the shortlisted companies in the running for Construction Computing magazine’s ‘Best use of social media‘ award at the Construction Computing Awards 2010. I highlighted the widely varying levels of social media adoption among the finalists, and gave my assessment of the Web 2.0 performance of the …
Sep 17 2010
Best use of Social Media?
Last November I wrote about the Construction Computing Awards 2009, and suggested five reasons why we didn’t yet have an award for best use of Web 2.0 in construction. Well, it’s now a whole ten months later, the shortlists for the 2010 awards have just been announced, online voting has begun, and – I must …
Jul 27 2009
‘Extranet’ vendors getting social?
As some readers will know, I spent much of the past ten years working in the ‘extranet’ or ‘construction collaboration technologies’ market, and I maintain a continued interest in that sector (including a blog about it). Occasionally, that interest also crosses over into PR, marketing and social media – as it did when I looked …
