Tag Archive: WPP

Nov 12 2012

Too many people who do PR still do not understand Wikipedia

Another “Wikipedia edited by PRs” scandal… this time affecting PR folk at RLM Finsbury (a subsidiary of WPP plc).* Today’s Times newspaper reports that Finsbury staff were anonymously editing the English Wikipedia article about billionaire Russian oligarch (and Arsenal FC shareholder) Alisher Usmanov, breaking Wikipedia’s conflict of interest policy (the same story is also reported …

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Oct 02 2009

Time to switch from internet advertising to social media?

On Wednesday this week I attended a free half-day seminar organised by Reed Business Information (publisher of Contract Journal and many other B2B titles), entitled What Works Online. Targeted at B2B marketers, this was a useful reminder of the range of online tools that we now have at our disposal, from search engine optimisation (SEO), …

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