Tag Archive: YouTube

Jan 14 2015

Mobile, PR and social media

Mobile & PR cover

As a member of the CIPR’s social media panel, I volunteered last year to coordinate production of a guide on “Mobile and public relations“. After persuading a few others to contribute, I wrote about half of the document, which was published on the CIPR website in November, and launched via a Tweetchat the following day. (I …

Continue reading »

Nov 25 2014

It will take more than an app to improve the image of construction

Tim Fitch

“Leaders in construction who are either ignorant of or scornful of social media are failing the younger generation.” This is an updated and expanded version of a post – Could an app improve the image of construction? – which first appeared on my ExtranetEvolution.com blog last week. The recent Constructing Excellence 2014 national members convention attracted about …

Continue reading »

May 01 2013

Two elements of BIM marketing for product manufacturers

The BIM bandwagon is not slowing down. Instead, it appears to be accelerating as we head towards the UK Government’s initial target of “Level 2″ adoption by 2016, and with more specifiers likely to seek BIM information, product manufacturers need to be thinking about how they will respond. There are two elements to content creation …

Continue reading »

Apr 26 2013

RICS members: Twitter’s not about “what I had for breakfast”!

[Warning: rant] If RICS wants to help building surveyors use social media effectively, they should invite conference speakers who know what they are talking about. I attended the RICS Building Surveying conference in London yesterday* and sat through a couple of break-out sessions that took my fancy. The afternoon one was on BIM for building …

Continue reading »

Nov 16 2012

CIOB-backed Designing Buildings Wiki

Some coincidences…. First, the Chartered Institute of Building magazine, Construction Manager, recently published an article by me looking at some of the latest examples of construction-specific social media tools (see It’s Social, but it’s still media). Next, on Wednesday evening, I travelled to Chelmsford to talk to the Essex branch of the CIOB about social …

Continue reading »

Aug 02 2012

Estates Gazette closes community

EG Talking Property online community

Over the past three or four years, I have mentioned Estates Gazette‘s online community, Talking Property, a few times, usually comparing its membership numbers with those of rival Property Week‘s Ning-based network (post) and other real-estate communities. When I last made that comparison in February, the latter had 5,603 members, while EG’s had yet to …

Continue reading »

May 21 2012

Crowd-source your next video?

Userfarm logo

With video increasingly powerful as a search engine optimisation weapon to drive traffic to websites and to create shareable content, more and more companies are including it in their corporate communications. However, particularly in business-to-business fields such as architecture, engineering and construction, the results, frankly, can often be fairly conservative and predictable (even more so …

Continue reading »

Feb 03 2012

Social & Mobile Business conference could have been more, er, social

On Tuesday, I attended an Information Age conference on Social and Mobile Business, held at the swanky Jumeirah Carlton Tower hotel in Cadogan Place, Knightsbridge, London. [Update (17 February 2012): Peter Swaby’s review of the event, and links to presentations.] Business-like… It featured some excellent speakers – I particularly enjoyed Jonathan Brayshaw‘s talk on creating …

Continue reading »

Oct 26 2011

RIBA Insight Days

On Tuesday last week and yesterday I spoke at the RIBA Insight consultancy days, held in Manchester and London respectively. These events are aimed at manufacturers and suppliers and are intended to help them deliver effective continuous professional development (CPD) information to practising architects. As well as providing information about CPD, the days also provided …

Continue reading »

May 10 2011

Entrepreneurs and social media

Bob Leung - twitter avatar

Last week I spoke at an evening meeting of the Cass Entrepreneurs Network (an alumni group of Cass Business school at London’s City University) on entrepreneurs, PR and social media. The event, hosted at the CIPR’s headquarters in Russell Square, attracted a mixture of Cass and CIPR people, and, judging from their answers to my initial …

Continue reading »

Older posts «

Fetch more items