Tag Archive: YouTube

May 10 2011

Entrepreneurs and social media

Bob Leung - twitter avatar

Last week I spoke at an evening meeting of the Cass Entrepreneurs Network (an alumni group of Cass Business school at London’s City University) on entrepreneurs, PR and social media. The event, hosted at the CIPR’s headquarters in Russell Square, attracted a mixture of Cass and CIPR people, and, judging from their answers to my initial …

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Mar 31 2011

Constructing Excellence Social Media Forum

It says something about the construction industry that, given options to focus on ethics or on social media, there was more take-up for a forum on social media, but at least it meant that we had a good turn-out for Constructing Excellence‘s first social media forum, held at Arup’s Fitzroy Street offices in London yesterday. …

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Nov 01 2010

Community engagement: it’s a people thing

Last Thursday, I talked at the final 2010 CIPR Social Media Summer event held at the Chartered Institute of Public Relations. My presentation (below) was about community management or, more accurately, community engagement; I suggested that the success of a business-to-business (B2B) online group can’t be guaranteed by online activity alone, online groups also need …

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Oct 15 2010

Social media lessons from the World Water Day ‘hybrid event’

DundeeWaterlaw

Today is Blog Action Day: “an annual event … that unites the world’s bloggers in posting about the same issue on the same day with the aim of sparking a global discussion and driving collective action”. Last year I blogged about climate change; this year’s topic is water – something I was discussing only yesterday …

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Oct 07 2010

Network with BIFM or Connect with FM?

Yesterday I went to UBM’s Total Workplace Management event at London’s Kensington Olympia exhibition centre (I also strolled through its neighbouring sister events: Energy Solutions and M&E: The Building Services Event). The most outstanding announcement I heard concerned the launch of NetworkwithBIFM, a new community network launched by the British Institute of Facilities Management, but …

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Oct 04 2010

PR and bloggers: a positive experience

Last month, due to an unfortunate clash of dates (one of those evenings when I could easily have attended four top quality events, but had to choose just one), I missed the London Bloggers Meet-up, The PR Edition, which discussed the interface between public relations and bloggers, but follow-up blog posts (eg: EdelmanDigital, Gary Andrews, LondonBloggers.net) …

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Sep 17 2010

Best use of Social Media?

Last November I wrote about the Construction Computing Awards 2009, and suggested five reasons why we didn’t yet have an award for best use of Web 2.0 in construction. Well, it’s now a whole ten months later, the shortlists for the 2010 awards have just been announced, online voting has begun, and – I must …

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Jul 05 2010

The un-networked Network

Last week, during two-and-a-half days in Spain (with a client) focused on a conference event run by the European BIC Network (EBN), it became clear that not all organisations that profess to be concerned with information-sharing and collaboration yet actually practice what they preach. Moreover, potential PR and marketing opportunities were also being missed before, …

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Jun 28 2010

Role for social media in promoting sustainability

Last Tuesday, I attended last Tuesday’s launch of CIMCIG’s report “The Commercial Value of Sustainability” (download, PDF) at the Building Centre in London. The first in a series of specially commissioned industry reports for construction marketers, this CIMCIG report looks at the opportunities sustainability represents for construction, and the opportunities low impact buildings represent, and …

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May 20 2010

Sword’s collaborative community

On Monday, to help me write a post for my ExtranetEvolution.com blog, I went to Brentford in west London to interview people from collaboration software developer Sword CTSpace. During the meeting, they described how they had started to use an online platform to manage communications with some of their users – a platform that was actually …

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