Communicating construction (and #contech)

Routledge’s latest title for the construction industry, “Communicating Construction”, looks at public relations and communications in the built environment, and includes a chapter on construction technologies.

Communicating constructionLast week, UK book publisher Routledge officially launched its latest title for the construction industry. The Construction and Property special interest group (CAPSIG; I am currently CAPSIG secretary) of the Chartered Institute of Public Relations held an online book launch on Tuesday 9 March.

Communicating Construction” is the second of two books looking at public relations and communications in the built environment. The first looked at communication challenges in the property or real estate sector. This latest book looks at challenges across the architecture, engineering and construction sector.

Both books have been edited by UK PR veterans Liz Male and Penny Norton (who both chaired the launch), and both books are made up of contributions looking at different aspects of PR and communications.

“Communicating Construction” has chapters on architecture, planning, building consultancy, building products and manufacturers, general and specialist contractors, infrastructure, on communicating sustainability in the built environment, and about communications for construction technologies.

Communicating contech

I wrote the latter. The chapter looks at the industry’s adoption of digital technologies, its reputation as a ‘low-tech’ sector, and at the impacts of new processes such as building information modelling, or BIM. It also covers the media and events landscape as it was just before the COVID-19 pandemic (which – as discussed briefly at the launch – has helped challenge perceptions about using technologies for communication, including increased use of video conferencing tools, and of video in general). It also explores how social media and other channels are augmenting traditional means of creating, disseminating and consuming information. And I also talk about how communications fits in with other management disciplines in helping businesses as they digitally transform.

Whether you are a construction professional wanting to improve your communication processes, or a PR professional wanting to better understand the construction sector, this book will help. It can be bought direct from Routledge, and is available via Amazon and other book-sellers.

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