Do construction #hashtag campaigns have any great impact? And can businesses use hashtags and other people’s networks to further their own interests? Last month I was contacted by a recent client who was considering a social media campaign targeting the construction industry. He talked about building pride in project achievements by supply chain members, with content …
Category: Uncategorized
Nov 25 2014
It will take more than an app to improve the image of construction
“Leaders in construction who are either ignorant of or scornful of social media are failing the younger generation.” This is an updated and expanded version of a post – Could an app improve the image of construction? – which first appeared on my ExtranetEvolution.com blog last week. The recent Constructing Excellence 2014 national members convention attracted about …
Sep 06 2013
Tweet @ConstructionEnq? Don’t bother
Regular readers of this blog will know of my admiration for the online news provider Construction Enquirer and also my occasional criticism of their social media efforts. I admit these criticisms tend to be the moans of a social media purist who regards Twitter as a place for people to have conversations online, but I …
Feb 03 2012
Social & Mobile Business conference could have been more, er, social
On Tuesday, I attended an Information Age conference on Social and Mobile Business, held at the swanky Jumeirah Carlton Tower hotel in Cadogan Place, Knightsbridge, London. [Update (17 February 2012): Peter Swaby’s review of the event, and links to presentations.] Business-like… It featured some excellent speakers – I particularly enjoyed Jonathan Brayshaw‘s talk on creating …
