For the second year running, I spoke yesterday at a Workplace Trends “social media for business” conference, hopefully helping people who work in construction and property-related businesses understand a bit more about B2B use of new media. Last year, I talked about Twitter; this year, I talked about ‘Blogging for business’. The business of blogging …
Tag: construction collaboration technologies
Aug 10 2012
Does Social Media Belong in CAD Applications?
(This is a slightly updated version of a blog post first published on my ExtranetEvolution tech blog.) Via the excellent TenLinks newsletter, I found this Cadalyst article by Robert Green on social media in the CAD workplace. Robert admits he is not a big fan of social media in the workplace: I do see some value in it …
Apr 23 2012
Events need great topics, good organisers – and some due diligence
Two topics in construction IT are currently almost guaranteed to attract good event audiences: building information modelling (BIM) and mobile IT. Winning with BIM The UK government’s strategy to promote BIM as a means to better collaboration, lower project costs and carbon reduction, and setting a target for achievement by 2016, has concentrated construction professionals’ …
May 26 2011
Woobius makes marketing mobile
Since the emergence of the worldwide web as a communications medium in the mid-1990s, individuals and organisations have been able to use websites to showcase their products, projects or services portfolios. Almost inevitably, many early websites were little more than electronic brochures, with limited interactivity and few graphics – and those images tended to be …
Apr 19 2011
Measuring influence and social capital in construction
As Twitter usage has grown, people have tried to quantify how influential some tweeters are, and I have started to incorporate two of the more commonly used tools, Klout and PeerIndex, into my work. Klout’s strapline is “The standard for online influence“, while PeerIndex aims to help you “understand your social capital“. The exact workings of …
Jan 27 2011
PR can also mean “protecting reputation”
More than once when I was heading PR at construction software developer BIW Technologies, I had to assert the company’s position in the face of misleading claims by competitors, but the process was sometimes very slow. We were reacting to printed claims in trade magazines, and had to react by writing letters to the publications’ editors …
Jan 10 2011
pwcom blog: 2010 in review
Happy New Year. It’s that time of year when people look back at the old year and/or forward to the New Year, and WordPress helps bloggers with the process by presenting some handy statistics which have helped me kickstart my 2011 blog output. Apparently, this blog was viewed about 12,000 times in 2010 (that’s about …
Oct 04 2010
PR and bloggers: a positive experience
Last month, due to an unfortunate clash of dates (one of those evenings when I could easily have attended four top quality events, but had to choose just one), I missed the London Bloggers Meet-up, The PR Edition, which discussed the interface between public relations and bloggers, but follow-up blog posts (eg: EdelmanDigital, Gary Andrews, LondonBloggers.net) …
Sep 17 2010
Best use of Social Media?
Last November I wrote about the Construction Computing Awards 2009, and suggested five reasons why we didn’t yet have an award for best use of Web 2.0 in construction. Well, it’s now a whole ten months later, the shortlists for the 2010 awards have just been announced, online voting has begun, and – I must …
