Sep 17 2018
CIPR CAPSIG research regarding women in construction PR and marketing showed considerable pride in working in the sector, and recommended some changes to help develop a better, more diverse industry. Colleges and others are also taking practical steps – not turning into propagandists with another ‘lipstick on a pig’ campaign. The image of construction has …
Apr 22 2016
We need to tackle some of the fundamental issues in the UK construction industry before we can effectively change “the image of construction”. “The image of construction” has featured heavily this week for me. On Tuesday, I attended a CIMCIG-led roundtable discussion in London with Mark Farmer, the consultant helping the Government’s Construction Leadership Council …
Sep 22 2015
For my friend Leonie Thomas, I recently wrote a guest blog focusing, yet again, on “The image of construction”. My starting point was the the merger of the UK Contractors Group and the National Specialist Contractors Council to form Build UK, which launched on 1 September with a five-point action plan for the UK construction …
Feb 04 2015
Do construction #hashtag campaigns have any great impact? And can businesses use hashtags and other people’s networks to further their own interests? Last month I was contacted by a recent client who was considering a social media campaign targeting the construction industry. He talked about building pride in project achievements by supply chain members, with content …
Aug 02 2013
The Love Construction campaign has been gathering momentum since the 2 July launch of the UK Government’s latest construction strategy. Its origins lie in an editorial written by Construction News editor Rebecca Evans who argued that it was time for industry people to have their say in how the industry is perceived. The vision for 2025 painted …
Nov 10 2011
The Construction Enquirer seems to growing in popularity judging from an email that dropped into my inbox today. As I’ve previously described, this online-only free news publication was established in April 2010 by former print journalists Aaron Morby and Grant Prior. A year later, this advertising-funded venture was enjoying 300,000 page views per month from 50,000 unique …
Jun 28 2011
I have talked before (post) about PeerIndex groups and how tCn – the Construction Network – collaborated with industry weekly Construction News to highlight the use of Twitter among construction industry professionals. Just over a month later, in early June, CN’s Emap sister title The Architects’ Journal began a more focused drive to identify registered …
May 10 2011
Last week I spoke at an evening meeting of the Cass Entrepreneurs Network (an alumni group of Cass Business school at London’s City University) on entrepreneurs, PR and social media. The event, hosted at the CIPR’s headquarters in Russell Square, attracted a mixture of Cass and CIPR people, and, judging from their answers to my initial …
Apr 19 2011
As Twitter usage has grown, people have tried to quantify how influential some tweeters are, and I have started to incorporate two of the more commonly used tools, Klout and PeerIndex, into my work. Klout’s strapline is “The standard for online influence“, while PeerIndex aims to help you “understand your social capital“. The exact workings of …
