Jul 29 2014
As the internet and traditional media worlds have changed and intermingled, the conventional routes to market for B2B services and products has evolved. With many trade publications dwindling in size and/or frequency (or ceasing hard copy publication altogether), many businesses find it next to impossible to get pure editorial coverage and their opportunities to reach the …
Nov 16 2012
Some coincidences…. First, the Chartered Institute of Building magazine, Construction Manager, recently published an article by me looking at some of the latest examples of construction-specific social media tools (see It’s Social, but it’s still media). Next, on Wednesday evening, I travelled to Chelmsford to talk to the Essex branch of the CIOB about social …
