Earlier this year I wrote several blog posts about PeerIndex groups and their value in identifying individuals and organisations as ‘influential’ on Twitter in areas such as architecture and construction. Today saw the publication of a new PeerIndex of people or organisations who are seen as ‘authoritative’ on Twitter about sustainability. The launch was hosted, …
Tag: Guardian
Nov 12 2009
Goodbye, CJ
Earlier today, the Twitter grapevine tweeted the news that UK construction industry weekly magazine Contract Journal (CJ) and its website, contractjournal.com, is to be shut down from the end of this month. The announcement by parent company Reed Business Information was made in an email (a tweet from Kirstie Colledge of Simply Marcomms prompted me …
Oct 02 2009
Time to switch from internet advertising to social media?
On Wednesday this week I attended a free half-day seminar organised by Reed Business Information (publisher of Contract Journal and many other B2B titles), entitled What Works Online. Targeted at B2B marketers, this was a useful reminder of the range of online tools that we now have at our disposal, from search engine optimisation (SEO), …
Sep 18 2009
Add new Post
At Be2camp2008 in London, The Guardian‘s Charles Arthur spoke passionately about Free Our Data, talking about the Ordnance Survey approach to mapping and its crowdsourced alternative, OpenStreetMap. My enthusiasm for OSM has since been heightened further by talks by John McKerrell at Be2camp North and by Brian Prangle at last month’s Be2camp Brum, and I …
Mar 25 2009
Could Generation Z be more web-savvy than Generation Y?
Twitter really hit the headlines today, being the lead story on the front-page of today’s Guardian newspaper, with news that UK primary school children will study social media such as Twitter and Wikipedia as part of a new curriculum that includes more modern media and web-based skills as well as a greater focus on environmental …
Feb 27 2009
Ten things to cut in the recession, before you cut your marketing, no. 6 – IT
As a subscriber to Construction News‘ marketing e-newsletter, I have been enjoying Ross Sturley’s series of articles on preserving your construction marketing spend in a recession by cutting other things (Chart Lane’s Ross also spoke about this at the recent CIMCIG conference). His latest article focuses on IT. The objective here, according to Ross, is …