Tag: Leo Burnett Tailor Made

The North Face and Leo Burnett Tailor Made join the Wikipedia hall of shame

Cropped TheNorthFace image

News today (see The Guardian, The Drum, for example) that marketing agency Leo Burnett Tailor Made (part of the multinational Publicis marketing and public relations agency group) has manipulated Wikipedia on behalf of its client, outdoor apparel manufacturer The North Face, has spectacularly backfired.  The North Face has been forced to apologise for its campaign, …

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