CIPR CAPSIG research regarding women in construction PR and marketing showed considerable pride in working in the sector, and recommended some changes to help develop a better, more diverse industry. Colleges and others are also taking practical steps – not turning into propagandists with another ‘lipstick on a pig’ campaign. The image of construction has …
Tag: marketing
Sep 06 2018
Epson targets freelancers’ print costs
Epson’s central London pop-up shop gives visitors a space to co-work and to test their new EcoTank printers – which offers the UK’s growing population of freelances and SMEs a cost-effective alternative to ink cartridge machines. Three times (so far) in 2018 I have had to dash out to a nearby supermarket and buy expensive …
Feb 05 2018
Research on women in construction/property PR and marketing
The CIPR’s Construction and Property Special Interest Group (CAPSIG) is researching the views of women working in PR and marketing in UK construction and property. Sexism and gender inequality have been a sadly familiar aspect of working in the UK construction and property sectors for years – just as they have been in many other industries. …
Jan 16 2018
Carillion’s liquidation: another PR disaster for UK construction
As news of Carillion’s liquidation exploded yesterday (see previous post), I provided a short comment for the Chartered Institute of Public Relations, in my role as chair of CIPR CAPSIG, and was subsequently asked to provide a longer opinion piece for PR Week, which was published earlier today. Below is my original draft (a little …
Jan 15 2018
The demise of Carillion won’t detoxify construction
At about 7am this morning, UK construction and services business Carillion plc said it would be going into liquidation – less than six months after a July 2017 profits warning more than halved its share price, heralding the final chapter of a dramatic plunge into disgrace. I have been watching this disaster unfold with morbid …
May 17 2017
PR can help construction modernise, not die
By combining construction-specific communication expertise, strong industry leadership, and a clear vision of the future, we can tackle structural issues in ‘the industry currently known as construction’ that perpetuate its poor image. This post was stimulated by two things – a discussion about construction-specific communication skills, and a conversation about the need for strong leadership …
Feb 26 2016
Coordinated CIMCIG, CAPSIG and IBP
For a long time there has been some overlap, and a productive relationship, between two UK construction communication groups: CIMCIG, the construction interest group of the Chartered Institute of Marketing, and CAPSIG, the construction and property special interest group (which I chair) of the Chartered Institute of Public Relations. Members of one are often eligible …
Nov 20 2015
The (sexist) “image of construction”
Rumblings of Twitter discontent quickly surfaced last night from the 10th Construction Computing Awards (hashtag: #Hammers2015) in London. I was at a different event (the IBP Journalism awards), but I had half an eye on what was happening across the city, and early signs of negativity were quickly apparent. Su Butcher has detailed the events. …
Oct 06 2015
Time for TICKAC to change
The industry currently known as construction needs to do more than incremental tinkering with technology or scoping out skills. Big, joined-up thinking is required. Watching recent developments regarding UK construction skills shortages and “the image of construction“, I fear the sector’s typically conservative and incremental approaches will do little to bring about much-needed major change. …
Jul 08 2015
Be authentic, not automated, on Twitter
A UK consulting engineering firm has a fatally flawed Twitter strategy: tweeting 246 times a day but engaging with hardly anyone. Regular twitter followers will know that I tweet prodigiously from some construction industry events. Yesterday was no exception. Between two other events, I tweeted from an education and skills event (Alison Watson’s #5050London; see …