‘Enterprise social networks’ and ‘enterprise collaboration’ are terms being increasingly associated with customer relationship management (CRM), and may change face of construction sales, marketing and customer service. On Tuesday, I attended a London seminar organised by m-hance concerning its Microsoft Dynamics-based CRM (customer relationship management) solutions and related tools. As a construction PR and marketing …
Tag: Microsoft
Feb 27 2009
Ten things to cut in the recession, before you cut your marketing, no. 6 – IT
As a subscriber to Construction News‘ marketing e-newsletter, I have been enjoying Ross Sturley’s series of articles on preserving your construction marketing spend in a recession by cutting other things (Chart Lane’s Ross also spoke about this at the recent CIMCIG conference). His latest article focuses on IT. The objective here, according to Ross, is …