Tag: ROI

CEO, CFO, CTO, CMO … now appoint a CLO

Along with a host of other Web 2.0 specialists, I attended a 140Conf meet-up in the Clerkenwell, London offices of Ablestoke last night, organised by arch-networker Bernie Mitchell. One of the speakers Jeff Pulver repeated a very powerful point: that every company should have a Chief Listening Officer. During a 140Conf event last year, Kodak’s …

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Value your Web 2.0 guerillas

On a train journey to Manchester today, I read Information Age‘s Effective IT 2009 report and focused on its section on communications and collaboration, including an article, Social understanding, mulling over the slow adoption of Web 2.0 technologies within enterprises. This article underlines that social computing can create new dynamics of information and knowledge transfer …

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