This is the fifth in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number five: “Cut power” Ross makes the fairly simple plea: turn stuff off. Faced with escalating electricity …
Tag: Ross Sturley
Mar 25 2009
Twitter? not in my Remit
I’ve been reading survey findings (PDF) from Remit Consulting following the recent MIPIM property fair in Cannes. The findings don’t make good reading for people – like me – who hope that the construction and property sector will be quick to embrace social media. The survey done with Estates Gazette was website-hosted – which may …
Mar 17 2009
PR in a cold climate
As a PR and marketing professional working in the architecture, engineering, construction (AEC) and property sectors amid the doom and gloom of the current recession, the opportunity to network (cry into beer?) with fellow practitioners and journalists is too good to miss. I will be at the next meeting of the CIPR’s Construction and Property …
Mar 13 2009
Ten things to manage in a recession: 4 – executive costs
This is the fourth in a series expanding on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters). Number four: “Cut executive costs” Ross argues that some businesses are over-blessed with expensive directors. He suggests …
Mar 03 2009
Ten things to manage in a recession: 2 – meetings
This is the second in a series based on my friend Ross Sturleys’ Ten Things to Cut in a Recession Before You Cut Your Marketing (presented at last month’s CIMCIG conference and in recent Construction News marketing e-newsletters) – number one was “Cut association memberships”. Number two: “Cut meetings” Ross starts his diatribe against costly …
Mar 02 2009
Ten things to manage in a recession: 1 – memberships
My previous post about managing IT expenditure in a recession was focused on helping an architecture, engineering or construction (AEC) business reduce its day-to-day operational expenses. Deploying Software-as-a-Service solutions helps save money (that could then be invested in marketing or PR), and can give some competitive advantages and reputation benefits. But that might not matter …
Feb 27 2009
Ten things to cut in the recession, before you cut your marketing, no. 6 – IT
As a subscriber to Construction News‘ marketing e-newsletter, I have been enjoying Ross Sturley’s series of articles on preserving your construction marketing spend in a recession by cutting other things (Chart Lane’s Ross also spoke about this at the recent CIMCIG conference). His latest article focuses on IT. The objective here, according to Ross, is …
Feb 11 2009
Mission-crittall
No, the title’s not a typo – it reflects an interesting part of my presentation at today’s CIMCIG conference at the Building Centre in London. As outlined on Monday, I was down to talk about the rise of online communications as part of the marketing mix, particularly during a construction recession. Last week I …
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