It is said that “imitation is the sincerest form of flattery”, and “if you can’t beat them, join them”. Both sayings sprang to mind when I saw that Building Design, the architectural magazine published by UBM, was launching its own Twitter Top 100 for architects, the #BDTwitter100, in the same week that the Construction Network …
Tag: tCnTop100
May 10 2011
Entrepreneurs and social media
Last week I spoke at an evening meeting of the Cass Entrepreneurs Network (an alumni group of Cass Business school at London’s City University) on entrepreneurs, PR and social media. The event, hosted at the CIPR’s headquarters in Russell Square, attracted a mixture of Cass and CIPR people, and, judging from their answers to my initial …
Apr 19 2011
Measuring influence and social capital in construction
As Twitter usage has grown, people have tried to quantify how influential some tweeters are, and I have started to incorporate two of the more commonly used tools, Klout and PeerIndex, into my work. Klout’s strapline is “The standard for online influence“, while PeerIndex aims to help you “understand your social capital“. The exact workings of …
